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Who We Are

FLY is the secret behind an unprecedented number of brand launches, including Amazon’s Kindle and Prime, and NFL Extra Points. We utilize our unique blend of best-of-breed branding and metrics-driven marketing to generate explosive growth for clients in retail, sports, spirits, education, health, and more.  
Fly. We fly under the radar. Our clients don’t.


We adhere to a protocol that has been successfully utilized by the world’s most powerful brands. It was originally developed by FLY Co-Founder Dave Warren in his instructional tenure at New York’s Parsons School of design. It begins with the supposition that there is an inverse relationship between the complexity of a brand’s construct and its efficacy. The strongest brands have the simplest and most recognizable core attributes, which leaves them free to explore the full range of creative expression.

Meet the Founders

Dave has spent over 20 years working as a top creative talent in New York City’s advertising community, starting with over fifty ads in the original Absolut Vodka campaign while at TBWA\Chiat\Day. His awards include 2 MPA $100,000 Kelly Awards, 4 One Show Finalists, 1 Cannes Gold Lion, 7 Clios, 1 Art Directors Cube, 2 British D&ADs, 7 Andies, 8 Addies, 14 New York International Festival Golds, and 12 CA appearances. Dave is a long-time faculty member at the Parsons School of Design.

Larry is an expert in marketing strategy, having over 20 years’ experience as a top marketing executive with some of the world’s most powerful media brands, including Time Warner, ESPN, and Scholastic, Inc. More impressively, he began his career as a Junior High School teacher at a progressive school in Northern California. Larry has an MBA from the Wharton School at the University of Pennsylvania and a Master of Arts in Education from the University of California, Santa Cruz.

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