Harvard

The Salata Institute for Climate and Sustainability

In 2023, Harvard launched The Salata Institute for Climate and Sustainability. For the first time in its 387-year history, the University marshalled all of its schools to solve one of the world’s most complex problems. To address climate change would take a coordinated effort, so economists, medical and health experts, political scientists, engineers, writers, filmmakers, business strategists, government liaisons, and of course, scientists are all working together.

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Harvard turned to FLY to develop the foundational branding and messaging assets, build a website, develop a video, and build out collateral and content for the institute’s many activities. FLY’s first job was to develop a simple line that captured the optimism that Harvard so fervently wanted to project.

“The Solutions are All Around Us” has become a rallying cry, and the institute’s distinctive crimson framing device, designed by FLY, can be found on posters, video screens, and digital kiosks across campus.